Amidst a lot of fanfare, Ed Hardy has launced a range of  tanning lotions and will undoubtedly be a best seller at salons around the world.

Ed Hardy released the tanning lotion along with the new Ed Hardy swimwear range at the Mercedes Benz fashion week.

Ed Hardy is supported by numerous celebrities around the world and there are few people who have not heard of the phenomenon and present really great opportunities for salon owners to perhaps carry the swimwear line as well as the tanning lotion.

There is something to be said for the brand conscious beach goers carring a distinctive Ed Hardy bottle of lotion.